Serious Pig — Award-Winning Snacks That Go With Everything

Serious Pig makes the kind of snacks you wish every pub served. Founded by George Rice after one too many disappointing bar nibbles, the brand has grown from a single salami snack into a full range of crisps, cheese bites, pickles, and cured meats — all made with proper ingredients and stacked with flavour. Multiple Great Taste Awards back up what your taste buds will tell you immediately: these are some of the best savoury snacks in the UK. All Natty stocks Serious Pig in Bristol because they are the perfect partner for everything else we sell.

Why Serious Pig Stands Out

Serious Pig started with a question that anyone who has ever sat in a pub with a craft beer has asked: why are the snacks so bad? George Rice set out to fix that gap, and the result is a range built on three things — quality ingredients, genuine craftsmanship, and flavours bold enough to stand alongside a good drink rather than just filling a gap.

The pork in their Snackalami and Snackingham comes from outdoor-reared, RSPCA-approved British farms in Kent. The cheese in their Crunchy Snacking Cheese is 100% mature Italian hard cheese, baked in a specially developed oven until it puffs into something impossibly light and crunchy. The pickles are Indian baby gherkins, chosen specifically for their superior crunch. Nothing is an afterthought. Every product has been developed, tested, tweaked, and re-tested until it earns its place in the range.

Serious Pig is also community-owned by nearly 4,000 shareholders — real people who believe in the brand and have a genuine stake in its success. That is not a gimmick. It means every decision, from ingredient sourcing to new product development, is made with a community of snack lovers looking over their shoulder.

The Range

The lineup covers everything you could want for a proper snack spread. The Snackalami is a slow-cured, high-protein salami stick that works as well in a lunchbox as it does on a cheeseboard. Snackingham is British air-dried ham in snackable form — rich, savoury, and dangerously moreish. The Crunchy Snacking Cheese has won multiple Great Taste stars for its airy crunch and deep cheese flavour. Snacking Pickles bring a tangy, crunchy contrast, and the Sausage Flavour Crisps — hand-cooked in Yorkshire from 100% natural seasoning — are the kind of crisp that ruins all other crisps for you.

Browse the full crisps range and snack selection at All Natty to see what is currently in stock.

Who Serious Pig Is For

Anyone who takes their drinks seriously should take their snacks seriously too. Serious Pig is built for pairing — the Snackalami with a bold red wine, the Crunchy Cheese with a crisp lager, the pickles with just about anything. They are ideal for putting together a last-minute cheeseboard that looks like you planned it, or for having something in the cupboard that elevates a weeknight glass of wine from ordinary to occasion.

They are also a smart choice for anyone watching their carb intake without wanting to sacrifice flavour. Several products in the range are naturally low-carb and high-protein — proper food, not sad diet snacks.

Hosting? Grab a few packs alongside a bottle of something from our wine collection or a bottled cocktail and you have got an instant drinks-and-nibbles setup that takes about thirty seconds to arrange and looks like you made real effort.

Snack Delivery in Bristol & the UK

Need snacks for tonight? All Natty offers same-day delivery across Bristol on orders placed before 2pm — ideal for spontaneous hosting or a well-deserved treat. Orders over £40 get free Bristol delivery, so throw a few packs of Serious Pig in with your wine order and the shipping sorts itself. We also deliver across the UK for those outside Bristol. All the details are on our delivery page.

What is Serious Pig?

Serious Pig is a British savoury snack brand founded by George Rice. The range includes cured meats (Snackalami and Snackingham), baked cheese snacks, snacking pickles, and hand-cooked crisps. All products use high-quality, natural ingredients with a focus on big flavour and proper craftsmanship. The brand has won multiple Great Taste Awards.

Where can I buy Serious Pig in Bristol?

All Natty stocks Serious Pig snacks in Bristol with same-day delivery available. Order online at allnatty.co.uk or visit our bottle shop in BS3. We carry a selection of their cured meats, cheese snacks, pickles, and crisps.

Are Serious Pig snacks healthy?

Many Serious Pig products are naturally high in protein and low in carbs — the Snackalami and Snackingham are particularly good options for anyone following a low-carb or keto diet. The Crunchy Snacking Cheese is gluten-free and lactose-free. All products use natural ingredients without artificial additives.

What snacks go best with wine?

Serious Pig snacks are specifically designed for pairing with drinks. The Snackalami pairs well with bold red wines and IPAs. The Crunchy Snacking Cheese works brilliantly with crisp whites and lagers. The Snacking Pickles provide a palate-cleansing contrast that makes them versatile partners for just about any drink in your glass.